“Our aim for the first edition of GallerySHOES was to showcase 500 international brands. At the beginning of May, 400 labels have already confirmed that they’ll be exhibiting at the Areal Böhler in August 2017,” summarises Ulrike Kähler, Project Director of the new shoe tradeshow in Düsseldorf. “We’re particularly delighted that we’ve been able to firmly establish all our planned segments, PREMIUM, CONTEMPORARY, URBAN, COMFORT and KIDS, on a competent, expressive and international tradeshow platform.”
The individual zones will be divided up at the Areal Böhler as follows:
The “Kaltstahlhalle” (Cold Steel Hall) impresses with its unique aesthetic and atmosphere: the long and narrow space is flooded with natural daylight and exudes an elegant industrial vibe, making it the ideal setting for the PREMIUM & AGENCIES area.
Labels showcasing their collections in the PREMIUM area come from the DACH region, the Netherlands, Scandinavia, Italy, Spain, the UK etc. and include Abro, billi bi Copenhagen, Calvin Klein, Candice Cooper, Chie Mihara, Floris van Bommel, Fred de la Bretoniere, G.H. Bass, Hundred 100, Juicy Couture, Karl Lagerfeld, Katy Perry Collection, Lola Cruz, Pertini, Primabase and RAS.
CONTEMPORARY & URBAN Zone
The largest area of Gallery SHOES is CONTEMPORARY & URBAN, covering a total of three seamlessly merging halls. The “Alte Schmiedehallen” (Old Blacksmith Halls) with its historical steel girders and industrial-style, glossy flooring takes up the most floor space and can be divided into four sections. The “Halle am Wasserturm” (Hall by the Water Tower) stands out with its industrial and museum-like atmosphere. With its listed furnace, the “Alte Kesselhaus” (Old Boiler House) represents the motto “silverware meets industrial backdrop”. An out-of-the-ordinary setting that will provide major market leaders and brands, not only from Germany but also Belgium, Italy, the Netherlands, Austria, Poland, Portugal, Romania, Spain, Switzerland and Turkey, with completely new surroundings that allow them to showcase their collections in the CONTEMPORARY & URBAN area – without any of the usual ‘bigger is better’ pressure.
For the COMFORT Zone, the “Alte Federnfabrik” (Old Springs Factory) and the adjoining “Glühofenhalle” (Annealing Furnace Hall) with its spacious outdoor area will be providing a new tradeshow home to brands from Germany, France, Austria and Spain including Berkemann, Briggs, Bonova, Christian Dietz, Fidelio, Finn Comfort, Ganter, Jomos, Manz, PieSanto, Semler, Ströber and Vital.
The “Blankstahlhalle” (Bright Steel Hall) is another elaborate highlight of Gallery SHOES. It is flooded with natural daylight, has an above-average ceiling height of six to eight metres and is located directly opposite the ›Alte Schmiedehallen‹ with the CONTEMPORARY & URBAN zone, the largest area at Gallery SHOES.
Home to the KIDS’ Zone, its exhibitors from Germany, Italy, Spain, the Netherlands, Scandinavia and Croatia.
Gallery SHOES 27 – 29 August 2017
Gallery SHOES 11 – 13 March 2018
Gallery SHOES 2 – 4 September 2018