This collection is the first partnership for lifestyle brand Como Como Como and has already been adopted by the Como 1907 Football Team as their official travel luggage. The luxury luggage will be available to buy online and in 10 stores including Milan and Como with LA, London, Munich and more to follow
BRIC’S luxury luggage, the epitome of Italian style since 1952 is the first high-end lifestyle partnership for lifestyle brand Como Como Como. This landmark collaboration reflects timeless elegance typical of its province, Lake Como and is the first venture for the local lifestyle brand, which has over 310 touch points across the region.
The partnership involves a licensing agreement where the distinctive Como Como Como design has been elegantly integrated into a range of BRICS luxury luggage This exclusive collection, available in time for Christmas, includes four pieces: a spacious duffel bag, perfect for weekend getaways, and matching male and female toiletry bags in two sizes.
The collection, all designed in Italy and featuring beautiful leather detailing, will be available at 10 select global locations, including Milan and Como from December with Los Angeles and London amongst other cities to follow, as well as online through the official websites of both Como4Como and BRICS.
“At BRICS, we admire Como Como Como’s commitment to the community and bringing the style and elegance of Lake Como to a global stage,” said Attilio Briccola, CEO at BRICS. “This partnership represents a fusion of two brands with shared values of style and excellence, creating a collection that exudes luxury and makes for an exquisite Christmas gift.”
This partnership signifies a significant step for Como Como Como in expanding its brand. “Como Como Como is not just a brand; it’s a lifestyle, and this partnership is a testament to our dedication to delivering the highest quality and style and showing the beauty and craftsmanship here in Como to the world,” said James Monjack, Head of Retail at Como Como Como. “We’re delighted to see our logo adorning these exceptional BRICS products, just in time for the holiday season.”
From the collection the mid-size duffle bag is made with a soft material which features an embossed surface, it’s water-resistant and easy to clean. The main compartment is opened by a double-slide zip. At the back, the band that easily slips over the handle of wheeled luggage is a must-have convenience when travelling. The compact silhouette is surprisingly roomy inside, easily doing double-duty as an everyday bag. The fabric-lined compartment is complete with pockets for the seamless organization of personal items. On the exterior, it’s trimmed by real leather details and completed by a detachable and removable shoulder strap that makes carrying this duffel comfortable and practical.
For more information about this extraordinary partnership and to explore the Christmas collection including pricing, please visit Como4Como and BRIC’S website
