Calzaturificio Franceschetti, a customized sneaker with interchangeable tongue
An upper tongue can be personalized through a particular and efficient fastening system, very simple and intuitive, that gives this sneaker more variations in a single pair. The history of Calzaturificio Franceschetti shoemaker dates back to the beginning of the twentieth century, when Adelio Franceschetti, the grandfather of the current owners, started to produce men’s shoes.
At that time, the production process was completely handmade and to produce 2 or 3 pairs of shoes could even take a full working day. Nowadays, after almost a century, the identity and the values of this factory have not changed. Italy grew up and contributed to turn on the inventive, the peculiar feature of the Made in Italy, bringing forward a tradition that led to innovation.
The mission of the new Franceschetti generation is to make the brand a global brand, preserving the craftmanship and the attention to details, researching new avant-garde raw materials in terms of comfort and design. The new stylistic trend maaged by Andrea Franceschetti has met great success and attention from professionals all around the world. A sneakers’ line made of calfskin and internal suede, with a very light sole and with colored tongue tabs in neoprene, leather, jeans and other materials that can be changed with a simple gesture, represents a recent and nice novelty on a high-quality handmade shoe. Internationally, the brand Franceschetti is active in 22 countries with more than 140 retailers.
The aim is to satisfy the growing demand, coming from all over the world, from those customers who love the philosophy of the brand and in its authentic Italian origin. With this goal, the company Franeschetti is reinforcing and developing its distribution network through both traditional and digital channels, maintaining high quality standards of production and service.
