Conceria Carisma, a return to the origins, between elegance and new technology

Conceria Carisma is the Italian company that is revolutionising the high-quality leather tanning and finishing industry. With more than 40 years of experience behind it, the company has earned its place in the fashion industry through its dedication to sustainability, innovation and the production of the highest quality leather products. The state-of-the-art facilities and highly-skilled craftsmen at Carisma make it possible to offer a wide range of leather finishes, colours and textures, customised to the needs and preferences of the most discerning customers. Thanks to this attention to detail and product quality, the company is confirmed as one of the leaders in the sector, ready to meet the requests of an increasingly demanding market that is conscious of environmental sustainability.
Simona Cecere, Senior Sales Manager: what are the new products that your company present at the latest edition of Linea Pelle?
“Our company has chosen to focus on a line of products with a classic and luxurious design, rather than on more eccentric and trendy accents as we have done in the past. We believe that there is a growing demand for high-quality products that are both comfortable and durable, and that this trend is pushing many manufacturers to return to a more traditional aesthetic. In this context, we have decided to focus on making products with soft and silky finishes, working on slightly higher thicknesses and using many technical materials. As far as leathers are concerned, we mainly focus on calfskin, which is processed to make it water-repellent and wear-resistant. We believe that this choice allows us to offer our customers top-quality products that meet their needs for comfort, resistance and durability. Moreover, thanks to our experience and attention to detail, we are able to offer refined finishes and design, which give our products added value and make them an excellent choice for those looking for luxury products with a timeless, classic style.
What are the most frequent demands from your customers nowadays? Do they focus more on the quality of the product, the type of offer or the services offered?
“I would say that customers mainly focus on service and product quality. Quality is seen as the main characteristic, followed immediately by the level of service offered. In short, I would say that the most important factors for customers are the quality of the product and the level of service offered.”
Do they also ask for specific types of consultancy?
“Yes, there are some customers that are particularly important to us because we work closely with them, thus opening ourselves up to research and innovation. Over the last few years, we have broadened our horizons, also exploring aspects that did not belong to us in the past, such as the study of garments, laminations with different materials and the evaluation of their functionality on various products such as bags, garments and footwear’.
What is the difference between being a supplier and a business partner? How can this distinction affect the relationship between companies and what are the advantages of having a supplier as a partner instead of just as a supplier?
“Absolutely, there are clients that represent added value for us. With these customers, we establish a very close and collaborative relationship, based on mutual trust and the sharing of common goals. In this way, we are not only able to meet their needs in an increasingly targeted and customised approach, but we ourselves as a company also grow through their support and feedback. In
other words, by working closely with these customers, we create a virtuous circle of collaboration and co- creation, which benefits both us and them. This is also the reason why we always try to establish a partnership relationship with our customers, rather than just supplying products or services’.
What was your opinion of the last edition of the Fair?
“We had many interesting visitors. In reality, the real work takes place outside the trade fair context. The fair is in fact a time to meet, an opportunity to exchange ideas and converse in a more relaxed manner, thanks to the informal and welcoming atmosphere. In this environment, we tend to be less at odds with each other and focus more on sharing experiences and knowledge. However, it is important to recognise that the real work takes place outside the fair, in the area of business relationships and customer loyalty. In this sense, I believe it is crucial to maintain a close and lasting relationship with our clients, especially in the luxury sector, where customers are the foundation on which our business is built. Unfortunately, in recent years, we have witnessed an increasing homogenisation of clientele, which makes it more difficult to distinguish and differentiate ourselves from the competition. However, we believe that our ongoing commitment to quality and innovation can be a key differentiating factor in maintaining our leading position in the industry.

CARISMA – www.carismaleather.com

Simona Cecere