Baggio Tecnologie, Focus on marketing: brand innovation

 width=BAGGIO TECNOLOGIE, company specialized in production and marketing of machines for the tanning industry, has been able to come out of the pandemic. The company mainly focuses on manufacturing processes, from dyeing up to finishing.

 width=Giocondo Baggio e il figlio Alberto

“Initially, we were forced, like almost everyone else, to tune with a “slow down” – explains Alberto Baggio, partner and commercial manager of the company founded in 1988 by his father Dino – then we decided to take advantage from the main resource of such a situation: time excess. We mostly dedicated ourselves to improving our production technologies enhancing the eco-sustainability aspects and paying more attention to environmental responsibility. In order to be ready for the restart, we also invested in the development of new marketing campaigns to promote our products with a progressive renewal of the brand.”

In mid-May, the outlined scenario of the company was positive. “Signals from the market, especially from abroad – he adds – are very good and beyond our expectations. The start of 2021 has been marked by investments and big interest in new proposals. We hope to be facing a turning point, especially regarding travels to and from abroad, which are essential for a sector that represents an Italian excellence worldwide and whose profits mostly come from foreign countries.”

Baggio Tecnologie will attend the September edition of Simac Tanning Tech in Milan. “Obviously, it is important to be there – concludes Alberto Baggio – in order to keep the competitiveness of our machines alive. However, in line with the past, difficult year, rather than spending too many resources for the fair, we will devote them to get ready with innovative proposals we aim to launch as soon as possible. In the last 15 months, the lack of international fairs was a big issue; even if online technology made meetings possible, they were not the same as live on-site happenings. However, if postponing trade fairs can help accelerate a return to normality, we are willing to wait and to go on with promotional activity through alternative channels.”