Created from a family project developed over more than sixty years, the journey of FTff, a leading company in Italy for the production and sale of safety shoes for the workplace, continues with great vigour. How did you experience your A+A fair? Axel Bott, Area Manager of FTff for the fferman, Austrian and Swiss markets, answers us.
“The star of the FTG stand at A+A was definitely the new Dynamic line. This is a series of models designed to combine the style of sports and casual shoes with the performance of safety shoes. All models are designed in such a way that they can be used in everyday life, but comply with Personal Protective Equipment (PPE) regulations. In particular, the entire line is certified according to the new 20345 standard of 2022. On the technical side, the main innovation is the Comfy-Boost, the insert that guarantees a rebound effect with every step. The sole is designed to be light but at the same time cushioning for the well-being of the foot and the body.
We received positive responses from visitors to our stand, who consistently expressed positive opinions about the products presented. The trade fair was also an opportunity to make contacts with potential clients from all over the world, who were interested not only in the new Dynamic line but also in other models already on the market for some time. The aspects that met with most public approval were design, innovation and the quality (and performance)/ price ratio.
The importance of PPE in companies is becoming more and more appreciated and we believe that this can be an important driver for sales also in the future. In addition to this, the quality of the product seems to be one of the aspects that has an important influence on worker productivity, allowing the worker to perform in total comfort and well-being.
I would like to add one last thing I have noticed, which is that the allocation of exhibition stands makes it more difficult for visitors to find the desired partners and for exhibitors to make new contacts due to time pressure and flow management.”
FTG – ftg-safety.com