ALBATROS, PUMA SAFETY and FOOTGUARD: three strong brands that stand out for reliable quality and set innovative trends in the field of safety footwear and personal protective equipment.
The German company ISM Heinrich Krämer. manufacturer of these brands, was founded in 1930 and it’s been operating in the field of personal protective equipment since 1980. Today, ISM is one of the market leaders in the sectors of high-performance safety footwear, workwear and functional clothing. The third-generation, owner-managed family business designs, develops and distributes its products to over 4,500 dealers in 50 countries across 5 continents. Boasting modern logistics and high-level service, the European markets are re- supplied by the logistics center in Lippstadt, North Rhine-Westphalia. With the birth of its own brand ALBATROS in 1980, competence and energy were focused on the development and distribution of safety footwear, as well as work and outdoor clothing. Established as one of the leading German brands, ALBATROS still features great growth potential thanks to its deep expertise in the product range and its innovative and performance-oriented products. All items are designed and developed in Germany by an international team of PPE experts. ALBATROS shoes and apparel offer the perfect mix between functionality, design and performance. A good example: the AER58 GREEN LOW, light S1P safety shoes with PWR Beads technology, awarded with the German Design Award 2022. Since 2002, ISM has been PUMA’s only authorized and exclusive partner in the world for safety footwear, bringing all its experience and knowledge of the market to the development of high-performance and sports-inspired safety footwear under the brand PUMA SAFETY. A wide range of products covers many work areas from logistics, to industry and assembly, to construction. “With a strong demand for functionality and design, we are constantly developing and renewing our product range responding to the needs of our distribution channels and consumers. We constantly improve the technical performance and design of our established products.” says CEO Julia Krämer-Gümüs. Husband Engin Gümüs shares the statement: “We are economically, socially and ecologically oriented in everything we do and we focus on the needs of the operators along the entire value chain to be able to ensure sustainable action and ensure common economic success.” Underlying this attitude is a corporate culture based on the values of trust, transparency, reliability and fairness in relation with customers, suppliers, business partners, employees and the audience.