Santoni 1985, challenging the ordinary: redefining the concept of the accessory

Passion, innovation and dedication. Over 30 years of experience. Customised solutions and rapid prototyping. Advanced technology. These are the keys to the global success of Santoni.

From the craftsmanship of the Marche region to the conquest of international markets: this is the story of Santoni, a company from Montegiorgio (FM) specialising in the production of accessories for footwear, leather goods, jewellery and clothing. Founded in 1985 by Renzo Santoni, the company immediately distinguished itself for the high quality of its products, made with the best materials and obsessive attention to detail. The craftsmanship combined with the use of innovative technologies immediately resulted in original and on- trend creations. In the 1990s, thanks to the work carried out by Mrs. Vita Luciana, wife of Renzo Santoni and mother of Claudio (currently leading the company), Santoni took a decisive step forward, creating a line of jewellery accessories that revolutionised the world of footwear, clothing and leather goods. These are not mere ornaments, but real bijoux, original creations that embellish every look with a touch of class and refinement. Today, the offer of the Marche company is vast and completely customisable at the request of the client. The company collaborates with the most prestigious brands in the fashion world, contributing to the success of their collections with its touch of class and refinement. Santoni is a reliable partner that strives to exceed the expectations of every client. A team of experts works with dedication to realise customised solutions, from prototyping to production, guaranteeing transparent and reliable collaboration. With almost 40 years of experience in the industry, it supports clients at every stage of product development, offering specific advice and a qualified contact person from the first contact. Its team listens to client needs, understands their vision and provides innovative, tailor-made solutions. The company understands the importance of rapid and reliable prototyping, offering an express service that guarantees delivery of the first prototype within 72 hours. Santoni is a team of entrepreneurs, craftsmen and designers, but above all innovators. A love of evolution is in the company’s DNA, and translates into the design and production of new accessories that experiment with the latest technologies.The love for Made in Italy, the constant search for innovation and attention to the client are therefore the values that guide this business on its path to growth and success. The company represents an example of how Italian craftsmanship can conquer the world, establishing itself as a reference point for elegance and quality.
Claudio Santoni, owner of the company, tells us about his return to Lineapelle and his 2024 goals.
An unexpected return…
“The last company participation was in 2009/2010, in Bologna. The decision not to participate in the following years was taken for organisational reasons, as the simultaneous management of trade fairs and internal activities required a greater expenditure of human resources than those available at that time. The return to trade fairs this year is a strategic choice aimed at re-establishing contact with the market and strengthening our visibility.”
Why did you decide to come back to Lineapelle?
“Participation in this fair is a strategic choice dictated by two main factors. Firstly, the evolution of the organizational structure of the company now allows us to devote more attention to the presentation of samples. Secondly, the increasing demand from clients for a proactive
approach prompted us to develop a new collection that we would like to present here. In addition to being available in our showroom, the sample collection will therefore also be exhibited at the fair, offering clients an opportunity to view our range directly and appreciate its quality and innovation.”
What are your target markets?
“Our main client base is made up of French and Italian companies, showing the strategic positioning of our brand in the most demanding European markets in terms of style, quality and design. However, our international outlook leads us to be open to new opportunities and to collaborate with clients from all over the world.”
What are the next trends?
“An analysis of market trends shows that the floral motif had a strong explosion following the Sanremo Festival. Our company was quick to pick up on this trend, offering a collection of heels that interprets it in a modern and original way. Apart from the floral motif, there were no other major trends other than the materials used. In particular, steel is gaining popularity alongside brass and zamak. Our company is at the forefront of research and development of new materials and has been working on steel for a year and a half. At this fair, we are presenting the first pieces made from this material, which stands out for its strength, versatility and modernity.”
How important is sustainability for you?
“Sustainability is an essential value for our company, long before it became a market trend. As early as 2004, in fact, we embarked on a positive path aimed at reducing the environmental impact of our activities. The installation of the first photovoltaic system in 2004 was a pioneering choice that has allowed us to reach 70% energy self- sufficiency by 2023. Sustainability is not just a question of energy efficiency, but permeates every aspect of the way we do business. From sustainable product development to responsible resource management, we are committed to minimizing environmental impact and maximizing efficiency. We reject waste in all its forms, adopting a clean approach that allows us to optimize production processes and value production waste. The ultimate goal is to create a ‘zero impact’ factory, where the use of energy resources and raw materials is minimized and the impact on the environment is almost zero. A concrete example of our commitment in this sense is the creation of a line of costume jewelry made precisely from production waste.”