The Italian innovation from Valfussbett that redefines comfort and breathability in work footwear.
Valfussbett, the established footwear company based in Valdagno, is once again positioning itself at the forefront of the industry with the evolution of their revolutionary product DryGo! This creation promises to redefine the concept of comfort in lifestyle and outdoor footwear, offering an unprecedented experience for the feet of millions of people worldwide. DryGo! represents a real leap forward in footwear technology. Its distinguishing feature is the innovative breathability system, which guarantees a fresh and dry feeling all day long. The patented BASF technology is based on a special, highly breathable foam that allows air to circulate freely inside the shoe. This not only promotes ventilation, but also helps prevent the build-up of moisture and bacteria, keeping feet healthy and protected. Luca Bertollo, Sales Director of Valfussbett, says: “DryGo! is an established product for us, but it was not so in the safety world. For this reason, we have made it anti-static and conductive, making it an even safer and more versatile product.”
“Sweat absorption is the main function of DryGo!,” explains Bertollo. “Basically, it is a three-component designed for moisture management. The powder absorbs moisture from the foot, leaving it dry and comfortable. This innovative product also ensures breathability, allowing air to circulate inside the shoe. This helps keep moisture inside the shoe at a constant level, preventing sweat stagnation. Finally, the addition of a fourth component made it anti-static.”
Initially, DryGo! was developed for the lifestyle and outdoor sector, where it was a success due to its comfort and breathability. Subsequently, once it saw an enormous potential also in the Work & Safety sector, where workers need shoes that are both safe and comfortable, the company decided to aim for a significant share of this market throughout Europe. Bertollo comments: “We are convinced that DryGo! will be a great success in the medium-high end of the market. The security sector is becoming increasingly focused on workers’ well- being. Today, it is realising that work footwear must be comfortable and breathable to prevent damage to the feet of the wearer.”
Looking to the future, Valfussbett is committed to further improving the quality of its product and service. Bertollo says: “We want to continue to grow in this segment, which is the main driver of Italian manufacturing. We believe it is the only one that still offers real satisfaction today.” Regarding the prospects for expansion into new sectors, Bertollo concludes: “We are diversifying some activities, especially in Italy and Germany, thanks to the partnership with Loreth. This partnership will allow us to grow in new areas but, at the moment, we cannot say more.” With DryGo!, Valfussbett confirms itself at the forefront of work footwear innovation, offering a product that redefines comfort and breathability for all types of footwear.
The Valfussbett team at Lineapelle 102
