“Walk Your Way” the new campaign of Micam

This encouragement is much more than just a motto: it is a message promoting individuality, authenticity and self-expression through the shoes we choose to wear.

“Walking is a simple and natural action, but the way we do it is an expression of who we are,” says Giovanna Ceolini, President of MICAM. “Walk Your Way is an invitation to explore one’s own style, to embrace one’s individuality and to wear shoes with pride to achieve one’s goals step by step. MICAM represents the multi-faceted world of high-quality footwear in which the customer is at the core of its value system. There are no rules to follow when it comes to shoes. Everyone is encouraged to follow their own passions and wear the shoes that make them feel most comfortable in every situation’.

The campaign, produced by MM Company and Laureri Associates under the art direction of Barbieri Magalini, involved director Marco Gradara and street-photographer Federico Ghiani. The fashion film and campaign images have a dynamic and contemporary look&feel, also thanks to the fine high-end looks selected by stylist Nicola Pantano from the collections of some of the most promising talents on the contemporary fashion scene: Alessandro Gilles, Antonio Corposanto, Arthur Arbesser, Ballantyne, Cavia, Claire, Dans les Rues, Francesca Bellavita, Funghi, Gentile, Haus Of Honey, Junk, Les Filles D’Eva, Mirial, Monte Sharp, Ni-do, Object Particular, OGR, Panchic, Pomandère, Weili Zheng.

Credits
Creative direction & production: MM Company
Art direction: Barbieri Magalini (Manuel Barbieri e Marco Magalini)
Accounting: Riccardo R.C. Laureri
Photography: Federico Ghiani
Video: Marco Gradara
Production assistants: Giulia Argenti, Alessandra De Felice, Gabriele Mustacchio,
Josephine Oppimitti
Starring: Aidé & Josh Kempton @Independent mgmt
Hair/make up: Valentina Marzona
Styling: Nicola Pantano & Styling assistant: Sofia Riva
Video & photo assistants: Franklin Barriga, Alessandra Alba, Federico Parigi
Clothes, shoes & accessories: WOMAN: ELEGANT Gentile (top, pants and jacket),
Claire (shoes), Ni-do (bag) TRENDSETTER: Weili Zheng (jacket and skirt), Haus Of
Honey (shoes), Monte Sharp (bag), Dans les Rues (rings), Funghi (earrings), Junk
(sunglasses) URBAN: Les Filles D’Eva (top and jeans), Francesca Bellavita (shoes),
Object Particolare (bag), Dans les Rues (rings), Junk (sunglasses)
MAN: ELEGANT Alessandro Gilles (pants and jacket) COCKTAIL: Arthur Arbesser (shirt),
Ballantyne (pants), Mirial (shoes) SPORTY: Antonio Corposanto (jacket and pants),
Panchic (shoes), Junk (sunglasses)
COUPLE – WOMAN: Arthur Arbesser (top), Pomandère (pants), OGR (shoes); MAN: Cavia
(shirt), Ballantyne (pants), OGR (shoes)

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